Sheri Byrne-Haber

It takes only 8 seconds for a person with a disability to determine whether or not your website, documentation, or mobile application will be usable for them. People with disabilities represent $8 trillion in discretionary spending, and including their first degree friends and family, represent 51 % of all spending globally. Not only is there the potential loss of revenue for not making your digital properties accessible, failing to account for people with disabilities as customers or users presents an enormous legal risk. Almost 4000 companies in the US were sued for discrimination under the Americans with Disabilities Act in 2020 alone (and that's with the courts shut for 3 months due to COVID) almost double the 2018 and 2019 figures. Learn how following the global WCAG accessibility guidelines in design, development, and content management as well as doing user research specifically with users with disabilities will help your company be more inclusive while reducing risk and increasing customer satisfaction.